2019 26th June: ICB London

A goal without a deadline is just a wish with good intentions. Here's why putting a date on it changes everything. “Having that end date is something that gives you the enthusiasm, the commitment, and the motivation to continue.” We're now on T in the SMARTER Goals series - and this one is beautifully simple. T stands for Time-Bound, or Targets. It means giving your goal an end date.

Short-term goals are more powerful when they're built towards something bigger. Here’s why relevance is what keeps you going when motivation dips. “Goals that are shorter term in nature, but built to a bigger vision, are the most motivating that you can get” So far in this series we've looked at S for Specific, M for Measurable, and A for Achievable. Now we come to R for Relevant -- and this one is about making sure your goals are connected to something that genuinely matters to you.

Ambition is a wonderful thing. But set the bar too high and it can work against you. Here's how to find the sweet spot. "Having goals that are achievable doesn't mean downgrading your expectations. It's about providing a goal that you know, if you work hard and do the things you need to do, could be achieved." So far in this series we've looked at S for Specific — getting crystal clear on what you want — and M for Measurable, making sure you can track your progress along the way. Now we come to A for Achievable. And if you're anything like me, this one will resonate.