2019 26th June: ICB London
Paula Veysey Smith • 22 May 2019
Speaking at ICB’s flagship networking group
Paula will be speaking on Wednesday 26 th June at ICB’s flagship networking group in London addressing many issues that affect the modern bookkeeper and accountant.

The finish line isn't just a destination. It's proof of everything you put in to get there. “Nothing feels so good as when you've succeeded at something you set out to do.” We made it. Seven letters, seven posts, and one very important journey. If you've been following this series from the beginning, you'll know that back in January we started with a goal — a triathlon in July. And as I write this, sitting in the garden with an iced coffee and a medal around my neck, I can tell you: it happened. R is for Reward. And it might just be my favourite letter of the lot.

Setting a goal is just the beginning. What keeps it alive — and keeps you moving towards it — is what you do in between. “Evaluating what you're doing is so important. What worked, what didn't, what can I do better?” We're six letters into the SMARTER framework now. We've covered Specific, Measurable, Achievable, Relevant and Time-bound. Today we reach E for Evaluate — and I'll be honest with you, I think this might be the most important letter of the lot.



