Privacy Policy

Introduction

This Privacy Policy explains how MPower Accounting ("we", "our", or "the Company") handles data collection and use through our website at https://www.mpoweraccounting.co.uk/ ("Site").

We use a consent management tool to provide transparency and control over third-party technologies that may collect and process data when you visit our website.

Third-Party Technologies

Our website uses the following third-party technologies, which are grouped by their purpose:

Essential Technologies

These technologies are required for the website to function properly. Without them, the site may not work as intended:

1. cloudfront.net: Enables fast and secure delivery of content.
2. gstatic.com: Supports essential website operations.
3. Usercentrics Consent Management Platform: Manages your consent preferences.

Functional Technologies

These technologies enhance the performance and usability of our website:

1. Adobe Fonts and Adobe Typekit: Provide consistent, high-quality font rendering.
2. Google Fonts: Ensures visual consistency across platforms.
3. Google Tag Manager: Facilitates efficient deployment and management of tracking tools.
4. reCAPTCHA: Protects the website against spam and automated abuse.
5. Site Analytics: Collects data to evaluate performance.
6. Site Personalisation: Customises content based on user preferences.

Marketing Technologies

These technologies are used to deliver personalised advertisements, track interactions with ads, and improve advertising performance:

1. DoubleClick Ad: Tracks and optimises the delivery of advertisements.
2. Facebook Pixel: Tracks user interactions with our website for remarketing purposes.
3. Facebook Social Plugins: Enables social sharing and integration with Facebook.
4. Google Analytics: Analyses website traffic and user behaviour.

Cookies and Consent

The technologies listed above may use cookies to function. Cookies are categorised as follows:

Essential Cookies

Required for the website's core functionality.

Examples: Usercentrics Consent Management Platform, cloudfront.net, gstatic.com.

Functional Cookies

Enhance performance and user experience.

Examples: Adobe Fonts, Google Tag Manager, reCAPTCHA.

Marketing Cookies

Track user behaviour for advertisements and retargeting purposes.

Examples: DoubleClick Ad, Facebook Pixel.

Managing Cookies

You can manage your cookie preferences through our cookie settings tool or by adjusting your browser settings. Disabling non-essential cookies may impact certain functionalities of the website.

Data Collection and Usage

1. Google Analytics
   Processes anonymised data, such as browsing patterns, to analyse website performance.
   For more information, see Google’s Privacy Policy.
2. Marketing Tools
   Facebook Pixel and DoubleClick Ads collect information to deliver targeted advertising.
3. Consent Management
   Usercentrics stores your consent preferences for compliance purposes.

Data Sharing

We do not sell or share personal data with third parties, except as necessary for the operation of the technologies listed above or to comply with legal obligations. Limited data may be processed by the providers of these tools in accordance with their respective privacy policies.

Data Transfers

Some third-party providers, such as Google and Facebook, may process data outside the UK/EEA. In such cases, we ensure that appropriate safeguards, such as Standard Contractual Clauses (SCCs), are in place to protect your data.

Your Rights

Under applicable data protection laws, including the UK GDPR, you have the following rights:

• Access: Request a copy of the personal data we process about you (e.g., data submitted via our enquiry form).
• Withdraw Consent: Revoke consent to non-essential cookies and tracking at any time.
• To exercise your rights, please contact us at welcome@mpoweraccounting.com.

Contact Us

If you have questions about this Privacy Policy or the data we process, please contact us:

Email: welcome@mpoweraccounting.com.

Last Updated: 19 December 2024